Punta del Este is no longer just a sun-and-beach destination—it has transformed into a strategic investment hub. This is how Nicolás De Módena, owner of the real estate company that bears his name, describes it. His firm has become one of the top choices among Paraguayans looking to invest in real estate in Uruguay.
De Módena explained that his company has built a strong bond of trust with Paraguayan families over the years. He noted that its growth has come largely through word of mouth: “One friend recommends another friend.” According to him, discretion, personalized attention and a close relationship with the client have become pillars of the business. The company even travels frequently to Asunción to support clients from the very beginning of the process.
The businessman highlighted that Paraguayan demand has been rising because Punta del Este offers much more than seasonal tourism. He stated that the resort now operates as a fully developed city, with modern infrastructure, top-level services, reputable educational options and a solid healthcare system. All of this has led many families to relocate and live there year-round.
The constant influx of social and corporate events also boosts the market. De Módena mentioned concrete examples, such as large weddings with hundreds of international guests, high-level artistic bookings and a logistical movement that impacts the entire local economy. “These types of events create opportunities for those investing in properties aimed at rental income or future appreciation,” he said.
When asked what sets his company apart, he emphasized comprehensive advisory services and knowledge of each country’s specific characteristics. For example, he explained that in Uruguay, the buyer pays the real estate commission—unlike in Paraguay, where the seller pays. “Our job is to avoid surprises for the client. Before starting the negotiation, we put everything clearly on the table,” he stressed.
Regarding financial options, De Módena noted that the Uruguayan market now offers new alternatives for foreign buyers. He explained that developers finance properties over long terms (up to 100 or 120 installments) and that banks grant loans to non-residents, financing up to 70% of the property value with terms of up to 15 years. “This opened the door for Paraguayans who want to invest abroad without needing large upfront payments,” he said.
The businessman believes that Uruguay maintains stable growth, with institutional respect regardless of the government in power. This economic predictability, combined with sustained demand, motivates more Paraguayan investors to choose Punta del Este to protect their capital and secure long-term appreciation.
De Módena described his company as a business in constant expansion. He stated that their goal is to satisfy clients so they return and recommend the firm. “If a buyer does not feel fully satisfied, it means we did not do our job well,” he said. For this reason, the company continues to support clients even after the sale, offering after-sales services and property management.
For Paraguayans looking to invest for the first time, the businessman encouraged seizing the moment. “Punta del Este is in full resurgence. Everything indicates it will continue growing,” he said. He invited interested clients to seek information and approach his company for direct guidance through every step of the investment.
Source: Info Negocios PY
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