Punta del Este, a must-visit holiday destination for thousands of Paraguayans, has become a magnet for international investment, serving as a meeting point for families seeking quality of life, legal stability, and solid capitalization opportunities. And in this movement that grows year after year, one name stands out: Nicolás de Módena, the most exclusive and trusted realtor in the city.
With a 20-year trajectory, the most influential families in Asunción rely on Nicolás de Módena when it comes to making their investments in the neighboring country.
“Whether for purchasing properties, selling, or seasonal rentals,” summarizes Nicolás with the ease of someone who has guided many Paraguayans through the process of establishing a foothold on the Uruguayan coast.
Punta del Este, more than beaches: a city to live in
Today’s Punta del Este is unrecognizable compared to the occasional holiday destination it once was. “Punta del Este is no longer the typical sun-and-beach resort. Today, we see a destination that has transformed into a true city, mainly due to tax benefits. This has attracted many people from the region: Brazilians, Argentinians, Chileans, and Paraguayans, who have always had a special place in their hearts for the coast,” he explains.
And he’s not exaggerating. Punta del Este has added new shopping centers, specialty coffee shops, top-tier dining options, vibrant nightlife, and a growing artistic scene.
Its cosmopolitan atmosphere does not diminish its sense of calm: walking without fear, moving around without a driver or bodyguards—these are everyday luxuries that stand out.
“The other day a friend from Asunción came to visit, and he appreciated being able to come see me by bicycle. It’s the small things we value: the safety, the tranquility, the freedom that Punta del Este offers us,” Nicolás says.
Real estate opportunities for every profile
When it comes to investing, Paraguayans tend to look toward Playa Brava, one of the most exclusive areas of the East.
There, you’ll find units ranging from 200 to 400 m², with three to five bedrooms, surrounded by modern architecture and panoramic ocean views.
“Over there we have majestic buildings and exclusive projects, but we also market classic options—high-end buildings with many years of history,” adds Nicolás.
The most seasoned buyers lean toward residences with 5 to 7 bedrooms in El Golf, Rincón del Indio, or in more bohemian areas such as La Barra and José Ignacio, where artistic spirit and nature blend into unique proposals.
The key difference lies in the financial facilities. “For young people wanting to make their first investment abroad, there are loans for non-residents in some banks, as well as developers offering financing in up to 100 installments. That makes it very appealing, with truly convenient interest rates,” explains the real estate expert.
Additionally, clear rules and legal stability are an irresistible draw. “Punta del Este is profitable in terms of capitalization. You make an investment and within a few years it’s worth significantly more,” he assures.
His agency, with three offices in Punta del Este and one in Montevideo, operates with a personalized approach. “We travel to Asunción every two months to meet with different clients, and when they come here, you become their trusted person, accompanying them throughout the entire process,” he reveals.
And that support goes far beyond real estate. “If they are going to buy a residence and need an architect, a notary, a lawyer—we take care of everything. Our strongest area is after-sales service. Being attentive to any needs a client may have. They call me and say: ‘I need a dentist, domestic staff.’ And we handle all those details,” he says.
Discretion is another key to his success. “Recently, a client from Paraguay asked me about three families—whether I knew them. I told him I had no idea. And he replied: ‘That’s why we invest with you: the discretion, the trust you give us,’” he notes.
Investments flowing in both directions
The movement isn’t only from Paraguay to Uruguay. “Many Uruguayans have sold their farmland here and gone on to invest in farmland in Paraguay, or they are buying rental properties in Asunción,” he highlights.
He himself is an example. “I was impressed by the infrastructure, how Asunción is growing. I love the people, the gastronomy, and I also began to invest—I bought my first apartment,” he says.
This exchange, according to Nicolás, is natural. “It’s reciprocal: many people come here, and many go there; we speak the same language,” he emphasizes.
When Nicolás is unable to travel to Asunción, a member of his team does. “I have an agent, Ignacio Lussich, who travels regularly to Asunción, because our differential is that we meet clients where they are — we travel, we see them in their own city. We do it in a very warm and personalized way to give peace of mind to clients who are considering investing in Punta del Este,” he says.
To invest today: eyes on Playa Brava
If Nicolás had to recommend an area, he has no doubts. “Today, if we talk about investing, I would say that the Playa Brava area is the most exclusive, without overlooking Mansa and Península,” he advises.
And the offer is broad, ranging from luxury properties to options designed for rental income or long-term investment.
Nicolás de Módena Real Estate also offers the best rental options to enjoy days of beach, relaxation, and exclusivity.
For more details, visit their website: www.nicolasdemodena.com or WhatsApp +598 9981 5537.
Source: ABC
Link to the article: Cada vez más paraguayos invierten en Punta del Este y lo hacen de la mano de Nicolás de Módena – Negocios – ABC Color